The way one secures their house and store; the same way one should secure their online store also. This process of securing is not only beneficial for you but for your viewers also. Securing your online store ensures that outside entities such as hackers won’t be able to hack your profile and keep your data and sensitive information safe. This also helps you differentiate your online store from fake/fraud online stores opened in your own name.
HOW DATA TRANSFER AND ENCRYPTION WORKS:
When we type something in our browser, it sends that data to the server where it directs us to the requested site. If we are browsing via a site whose URL works on http; then there are chances that your data might be hacked by outer agencies. Whereas if you are browsing via a site whose URL works on https; then your data is considered secured (though not entirely). Starting October 2017, Google Chrome decided to mark all the pages starting from HTTP as unsafe. This step is taken by Google to filter between real and fake sites. Also the pages starting from HTTPS needs a SSL (Security Sockets Layer) certificate which is given after the admission of proper documentation. SSL is the standard technology for ensuring the security of the page. It establishes an encrypted link between the web browser and the server. This encryption insures all the data and sensitive information passed between the server and the browser to remain private and elemental.
REASONS TO GET SSL CERTIFICATE
1. Improved search engine ranking: in 2014 Google announced to use HTTPS as a parameter for ranking in search engine options. Now, in today’s time, Google gives credit to the sites with SSL certificate and view them as safer for its users.
2. Data security: to keep all the sensitive information such as passwords or credit/debit cards numbers, which is transferred across the Internet via browsers safe, one should get an SSL certificate. It encrypts and codes the data in such a manner that it becomes indecipherable for other users. In this manner, only the selected parties can view the information.
3. Earning Customer trust: the address bar shows the information if the site is secured or not. The green padlock visible in the bar is the proof of a secure connection. By providing a secure connection, you encourage customers to proceed to your store and do shopping.
HOW TO GET SSL CERTIFICATE FOR 2XE.COM STORES
While getting a secured site is seen as a tricky situation, 2xE.com makes it simple for it users. Though it initially generated the store with the mark of http; by dropping an email to the admin, one can easily change it to https.
There are some companies which provide free SSL certificates. They require the correct documentation and the name of the store to avoid confusion. But 2xE.com stores may not worry about getting a SSL certificate. The reason being that all the payment gateways redirect the transfer of payment via their own highly secured sites. In this way, the sensitive information of the customer remains secured and he need not worry about any information getting leaked.