The present era demands constant growth of an enterprise or an idea for their better development. Creating their own website provides the open platform which is easily accessible by a large number of people. The shout out to always be in sight and in mind is thus achieved, enabling sellers to globalize their products. Below are discussed some points that one should keep in mind while designing their own website:
1. DOMAIN NAME:
The first thing that will help you attract targeted customers is your domain name. Registering for an appropriate domain is the essential step. It helps your business to be easily accessible online. It helps builds your reputation. The name should be in accordance with the product/brand, short and simple. If the name is more responsive to the product and simply spelled; the chances of being located in search engine results grow higher attracting more viewers and buyers.
2. DESIGN AND CONTENT:
While designing the website, use clear and clean designs which are user friendly and are easy to navigate. It should follow a pleasing and effective color scheme which makes the site only attractive but enables the viewers to stay on the website for a longer period of time. Some websites keeps on-line blogs to help the viewers informed about the latest products and other shop events such as sales or discount coupons. Using target appropriate keywords in the content helps the site to rank high in search engines. Also by regularly providing readers with fresh, helpful and engaging content, the brand and the site becomes a trusted resource and an industry authority.
Though internet provides with a lot of options of different fonts; one should not use more than three fonts for the website. A set font for heading and a set font for body help the viewers to easily understand the website. One can experiment using BOLD and ITALICS to highlight the sharp points about the products. This keeps the font same yet marks the important keywords and key phrases in the content. A suitable font for your website can even convey a subconscious message to the viewers and also helps in creating the brand identity.
The first thing that has the ability to make a good and lasting impression on the viewer’s mind is the logo of the website. Having a unique, relatable and engaging logo helps the seller to build brand identity of their company. By designing a professional logo, a buyer relates your company and website to be a professional one and expert in the business. Choose a location on site that is readily visible to visitors, such as the upper left corner, since this is where the eye naturally begins to scan a website. To further solidify the brand’s identity, consider using the same logo on packaging and print advertising. When a business is consistent with branding, it provides customers with an integrated and memorable brand experience.
5. SEO FRIENDLY:
Search engine optimization or SEO is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their rankings in the search engines. SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content. Certain CMS (Content Management System) services, such as Word Press, provide plug-ins designed to simplify the process of cleaning up code and increasing search engine rankings. Since it requires little coding knowledge (if any), Word Press is a great resource for companies struggling to drive traffic to their websites.
Though there are a number of other factors and key points which one should check before developing their websites; the above mentioned points are exclusive for a dynamic website. Once online, a business/company knows no bounds and has the ability to attract the whole net world to their site-step.